Comments on: ROI with Social Media http://jdesignlab.com/goa/roi-with-social-media.html Jyoti's Musings Thu, 01 Apr 2010 08:31:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: jyoti http://jdesignlab.com/goa/roi-with-social-media.html/comment-page-1#comment-507 jyoti Mon, 30 Nov 2009 11:43:23 +0000 http://jdesignlab.com/?p=794#comment-507 Steven...agree with your suggestion in your post on consideration to the fun aspect of a message for it to connect with, and be remembered by, its audience. The length of a message remains important too as The Conversation got too long for many to complete the Q&A. Will stay connected with your blog. Steven…agree with your suggestion in your post on consideration to the fun aspect of a message for it to connect with, and be remembered by, its audience. The length of a message remains important too as The Conversation got too long for many to complete the Q&A.

Will stay connected with your blog.

]]> By: Steven Woods http://jdesignlab.com/goa/roi-with-social-media.html/comment-page-1#comment-506 Steven Woods Sun, 29 Nov 2009 17:35:44 +0000 http://jdesignlab.com/?p=794#comment-506 Thanks Jyoti for highlighting the Eloqua case study. It has indeed been a good campaign for us. If you're interested in the results, you can see some interesting analysis on it in this post: http://digitalbodylanguage.blogspot.com/2009/11/longevity-of-fun-in-b2b-social-media.html Essentially, the advantage that "fun" social media campaigns have is that they last significantly longer than product campaigns. It is still generating as good of a response one year in as it was on day one. Thanks Jyoti for highlighting the Eloqua case study. It has indeed been a good campaign for us. If you’re interested in the results, you can see some interesting analysis on it in this post:

http://digitalbodylanguage.blogspot.com/2009/11/longevity-of-fun-in-b2b-social-media.html

Essentially, the advantage that “fun” social media campaigns have is that they last significantly longer than product campaigns. It is still generating as good of a response one year in as it was on day one.

]]> By: jyoti http://jdesignlab.com/goa/roi-with-social-media.html/comment-page-1#comment-505 jyoti Fri, 27 Nov 2009 12:22:27 +0000 http://jdesignlab.com/?p=794#comment-505 Thanks, Tushar for sharing this experience and for opening yourself to various experiments. You're a true learner and will undoubtedly have more such positive experiences to recount as we go along :) Thanks, Tushar for sharing this experience and for opening yourself to various experiments. You’re a true learner and will undoubtedly have more such positive experiences to recount as we go along :)

]]> By: jyoti http://jdesignlab.com/goa/roi-with-social-media.html/comment-page-1#comment-504 jyoti Fri, 27 Nov 2009 12:11:53 +0000 http://jdesignlab.com/?p=794#comment-504 Sankarshan, I like what you say about SN investors playing a hands-on role instead of sitting on the periphery. My concern is that many of us are beginning to trivialise SM because of the hype and jargon it's being given by its proponents. I just want to offer that if on one hand it's being blown into something niche or specialised, on the other it's simply there for anyone to use. For both kinds of users, it's a great tool and worth cohesive planning. Thanks for leaving your feedback this time - it helps :) Sankarshan, I like what you say about SN investors playing a hands-on role instead of sitting on the periphery. My concern is that many of us are beginning to trivialise SM because of the hype and jargon it’s being given by its proponents. I just want to offer that if on one hand it’s being blown into something niche or specialised, on the other it’s simply there for anyone to use. For both kinds of users, it’s a great tool and worth cohesive planning.
Thanks for leaving your feedback this time – it helps :)

]]> By: ferreiragoa http://jdesignlab.com/goa/roi-with-social-media.html/comment-page-1#comment-503 ferreiragoa Fri, 27 Nov 2009 09:53:51 +0000 http://jdesignlab.com/?p=794#comment-503 Thank you Jyoti for citing my experience. As a matter of fact, i had not 1 but 3 responses in total. apart from the one mentioned by you, there were 2 more people, both Indians and from Bombay who saw these product pictures and inquire about the same. Unfortunately i was not able to turn these into "sales" as in one case i did not have the shoes in a particular colour of interest and in the second case the cost of couriering the product would not justify the end. For a minor net-tailer (as compared to the retailer), this latter part seems to be a daunting hurdle that i envisage in doing e-commerce over the net. And I do look forward to a day when courier companies may levy a special carriage/delivery rate, even to small/minor netailers like me; or some other such solution to encourage trade over the net. Of course experiencing these 3 responses in such a short period of time has given a boost to my plans of trying to get ferreiragoa.com on line as a fully functional shopping cart enabled e-commerce site as fast as possible and i do hope that i shall learn and be able to keep up with the times by way of networking and interconnecting the site via social networking. Once again, Thank you Jyoti - for showing the way. Cheers Thank you Jyoti for citing my experience. As a matter of fact, i had not 1 but 3 responses in total. apart from the one mentioned by you, there were 2 more people, both Indians and from Bombay who saw these product pictures and inquire about the same.
Unfortunately i was not able to turn these into “sales” as in one case i did not have the shoes in a particular colour of interest and in the second case the cost of couriering the product would not justify the end.
For a minor net-tailer (as compared to the retailer), this latter part seems to be a daunting hurdle that i envisage in doing e-commerce over the net. And I do look forward to a day when courier companies may levy a special carriage/delivery rate, even to small/minor netailers like me; or some other such solution to encourage trade over the net.
Of course experiencing these 3 responses in such a short period of time has given a boost to my plans of trying to get ferreiragoa.com on line as a fully functional shopping cart enabled e-commerce site as fast as possible and i do hope that i shall learn and be able to keep up with the times by way of networking and interconnecting the site via social networking.
Once again, Thank you Jyoti – for showing the way.
Cheers

]]> By: sankarshan http://jdesignlab.com/goa/roi-with-social-media.html/comment-page-1#comment-502 sankarshan Fri, 27 Nov 2009 08:25:31 +0000 http://jdesignlab.com/?p=794#comment-502 If done right (and, I know there's this big "if" right there) with the expected results in mind, marketing can work using social networks. Social networks, I think, have an implicit circle of trust built in which builds upon itself and goads the participants to not keep sitting on the periphery. There are acceptable forms of commercial participation and, the anecdote you mention is more relevant because it was not a foreigner who did the transaction. In most cases, the USP, when setting up such "fronts" is that it would bring in an exclusive client-set. Most often that is not so. In fact, it is interesting how often it is not so. As always, thanks for writing this and, sharing. If done right (and, I know there’s this big “if” right there) with the expected results in mind, marketing can work using social networks. Social networks, I think, have an implicit circle of trust built in which builds upon itself and goads the participants to not keep sitting on the periphery. There are acceptable forms of commercial participation and, the anecdote you mention is more relevant because it was not a foreigner who did the transaction. In most cases, the USP, when setting up such “fronts” is that it would bring in an exclusive client-set. Most often that is not so. In fact, it is interesting how often it is not so.

As always, thanks for writing this and, sharing.

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