Event Watch

ROI with Social Media

Friday, November 27th, 2009

Recently, a friend expressed interest in ‘going social’ for his new HR technology product and asked if I’d help chalk out a plan by first showing him any products that had attracted an unprecedented fan-following in the last couple of years. That set me off on an intense exercise to scour the Net and extricate [...]

If you’re reading those comments, then say so

Friday, October 30th, 2009

Enough is being said about engaging audiences through social media channels to create friends and followers. My experience of Twitter even shows me that users are vigilant of feedback to their tweets in that space and making an effort to revert in real time. They don’t always succeed but where a DM (direct message) is [...]

Social Networking: What to NOT do to excel at it!

Friday, October 2nd, 2009

A recent read on twitter-etiquettes leads me to share my own pet peeves on behaviour I come across, in the hope that it reforms some attitudes. I find that as we’re forming digital communities, it’s only fair that we adopt the right etiquette in our interaction on them, as we do in our life otherwise, [...]