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	<title>Jyoti&#039;s Musings &#187; success stories</title>
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	<description>My thoughts on experiences this far...</description>
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		<title>ROI with Social Media</title>
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		<pubDate>Fri, 27 Nov 2009 07:41:40 +0000</pubDate>
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		<description><![CDATA[Recently, a friend expressed interest in &#8216;going social&#8217; for his new HR technology product and asked if I&#8217;d help chalk out a plan by first showing him any products that had attracted an unprecedented fan-following in the last couple of years. That set me off on an intense exercise to scour the Net and extricate [...]]]></description>
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